Ever feel like your explainer videos aren’t getting the attention they deserve on social media?
You make a nice animation, post it, and then… silence.
If it is, you’re not alone. The power of explainer videos only reveals itself when you utilize them correctly, and that includes on social media.
Here are some simple and effective strategies you can employ to ensure that your videos help get your content recognized and shared.
Keep It Short and Focused
People scroll fast. You have just a few seconds to catch their eye. That’s why it helps when your explainer video is short and straight to the point. Instead of squeezing everything into one clip, focus on one key idea—that’s something companies like Creamy Animation Explainers do well, by keeping their videos clean, focused, and easy to follow.
A short, sharp video works better than one that tries to say too much. If your product has five features, turn that into five small clips—each enhanced with custom background tracks from an AI music generator. This way, you can stretch your content and make each point clearer.
Adjust Your Video for Each Platform
Every social platform has its mood. What works on LinkedIn might not work on Instagram. So with the same message, it’s nice to change the tone or be inspired by where you’re posting.
Instagram and TikTok like quick, punchy videos. LinkedIn prefers a clean, more professional look. YouTube allows for longer, more detailed clips. If you can tweak your video to fit the style of the platform, your chances of getting more attention go up.
Use Text on Screen, Always
A lot of people watch videos without sound, especially on mobile. That’s why text on screen is really helpful. Whether it’s full subtitles or just key phrases popping up, it helps people follow along easily.
You don’t need to show every word. Just highlight the main parts — like benefits, steps, or results. It makes the video easier to follow and gives people something to remember.
Turn Questions into Content
One smart way to make explainer videos is by using questions your audience already asks. These can be real questions from customers, social media comments, or emails.
For example:
- “How does this work?”
- “Is there a free trial?”
- “Why is this different from others?”
Post and Pin It
Once your video is ready, make it the first thing people see. On Facebook, X (Twitter: ), or LinkedIn, you can pin the post to the top of your page. It helps newcomers to know quickly what you’re all about, particularly if you’ve hired an Explainer Video Company to, you know, explain your product or service.
Also, post the same video as a reel or story version. Shorter videos in vertical format can do well on Instagram and YouTube Stories.
Keep It Real and Relatable
People don’t want to feel like they’re watching an ad. They just want something that makes sense and feels human. So keep your tone casual, your visuals friendly, and your message simple.
Use real examples. Show real faces if you can. And avoid over-complicating the message. The goal is to help your audience understand — not to impress them with big words or flashy effects.
Simple Call-to-Action
End your video with a clear line about what to do next. This can be as simple as:
- “Try it now.”
- “Learn more”
- “Send us a message.”
Final Thoughts
Explainer videos are already a strong tool. But to make them work well on social media, how you use them matters more than how they look.
Keep the message short, clear, and friendly. Use one strong idea per video. Match the format to the platform. And talk the way your audience talks.
When you use your explainer videos this way, you won’t just get views — you’ll help people understand what you offer. And that’s what makes a difference in your brand online.
