The business world is digital now, and there’s no getting around it. As a business owner, you need to find your customers where they’re spending most of their time these days—online. That means making use of every online tool and platform available to you, from social media accounts to building a robust and keyword-optimized website. One online tool that too many small businesses overlook is Google Ads. Google is the preferred search engine for internet users, so it’s essential that you’re leaning on Google’s tools and algorithms for effective online promotion. Keep reading to get a quick look at how to use Google Ads for effective business promotion.
The Basics of Google Ads
Google Ads can be overwhelming when you first start using it, so let’s break down the basics first. This tool is a pay-per-click, or PPC, advertising platform that allows businesses to bid on keywords that are relevant to their products and services. When users search for those keywords, the winning business’s ads appear at the top of the search results. The true beauty of Google Ads, however, lies in its targeting options; these allow businesses to refine who sees their ads based on factors like location, demographics, interests, and search behaviors.
Setting Clear Campaign Objectives
Every successful Google Ads campaign starts with a clear objective. What do you want to achieve with your campaign: increased website traffic, lead generation, a boost to sales, promotion of brand awareness, or something else? Defining your goal will help to guide your keywords election, ad copy, and bidding strategy. For example, if your goal is to generate more leads, focusing on very specific, long-tail keywords may be more effective than using broader terms. (As an added bonus, very specific keywords will likely get fewer bids than the very broad ones, so you have a better chance of winning those bids.)
Crafting Compelling Ad Copy
Once you win a bid, your ad will appear in the Google search results—and it needs to make a great first impression. Incorporate your main keywords naturally and use a strong call-to-action that drives the desired behavior, like “Get a Free Quote” or “Shop Now to Save 20%.” Make sure the ad reflects the targeted user’s intent and is a match to the landing page you’re linking to.
Optimizing Your Landing Page
If the searcher clicks on your link, where do they end up? A well-optimized landing page is essential for turning clicks into customers, so take the time to pamper that page. Make sure it loads quickly, is mobile-friendly, and contains clear information that aligns with what your ad promised.
Ultimately, a strong Google Ads campaign is a long-term commitment, not a one-time task. If keeping up with monitoring and adjusting your campaigns is more than you can handle, or if your current campaigns just aren’t working out for you, contact a Google Ads agency in Kansas City for assistance.
